Customer-Centric Strategic Planning – Paper

This is an interesting paper explaining the importance of┬áCustomer-Centric Strategic Planning by integrating CRM in online business systems. It helps in understanding the flow of the bussines operations and the tools needed to efficently monitor them.   Abstract. Customer Relationship Management (CRM) is increasingly found at the top of corporate agendas. Online companies in particular … Continue reading Customer-Centric Strategic Planning – Paper