Data-Driven Lead Intelligence: CRM accelerates your ability to make better sales and marketing decisions based on robust client and lead analytics. With better business intelligence, you can achieve a customer-centric view across your enterprise to attain greater efficiencies and increase marketing and sales productivity.
Robust Marketing Analytics: CRM lets you create, track and manage marketing campaigns effectively. Whether it’s outbound calls, email marketing or social media campaigns, CRM automates the process and provides data-driven results to accurately measure—and improve—marketing efforts.
Interactive Monitoring & Reporting: CRM solutions provide you and your sales team with the tools and information required to close sales faster and monitor sales performance. You can select from a diverse display of reports, create new reports using wizard-based report tools and easily filter out the data you don’t want to see. With automatic reporting delivering deep sales insights, lead management performance improves.
Enterprise Collaboration: CRM solutions drive employee productivity and knowledge exchange with social-style collaborative tools, including peer-to-peer learning and employee engagement. Mobile access, an increasingly critical functionality in business productivity software, grants your team 24/7 access to vital customer information, schedules, projects and history. The better your business collaborates to serve, market and sell as a unified entity, the better your lead nurturing performance.
True Lead Understanding: CRM stores data about all leads and creates lead reports that show you the components that make up your leads and how your leads best fit into your sales pipeline. CRM solutions allow you to customize your lead reports, all the while providing you with automated, end-to-end lead tracking designed to manage leads accurately through your sales pipeline. You can even automate your follow-up activities for greater efficiency in cultivating and nurturing lead relationships. CRM automates the way you acknowledge, manage, analyze, market and sell to your leads—total lead relationship management.