Tips & Tricks to Use Big Data
The value of an idea lies in the using of it.
Thomas A. Edison, American Inventor
Datas are becoming more and more the key of developement of businesses. But data have no value if you don’t have the right tools to analyse them and match together the puzzles to see the whole view. Many companies today, gather a lot of information, but how they put in action all that info-pool? This is the topic! If you don’t know how to use everything you get and put it into action, then no value is added. Below, I am listing some tips and tricks the most successful companies use today to make important decisions from data usage:
Sam Walton, founder of Walmart, once proclaimed: “There is only one boss. The customer. And he can fire everyone in the company from the chairmain on down, simply by spending his money somewhere else” Whatever your business is about, is the client who has the power to make a step back or forward to get an edge on the competition. So, the tip is to keep in mind: DATA describe your customers needs. By defining and categorizing the groups of people you want to connect with, you can customize your strategic plans to meet their unique needs.
2. Automation of Sales and Marketing
The best trick is to keep a continuous relationship with your client. By connecting all your various communication systems, you can leverage the data collected throughout the entire customer journey. Automation helps you to be focused in the most effective ways to reach your ideal clients and meet their expectations. Combining the necessary information and tools will allow you to experiment, test and uncover what delivers the best results as well as the opportunities they may be missing.
Big data analytics can be used to improve the developement of the next generation of the products and services. Sucessful companies have proffessional teams to analyze data so they can be a step forward in the big world of competition. The logic is simple. By knowing the problems that your customer usually face or the way they interact with your services or products, can help you to design the next step of your company developement, next services & products. Clayton Christensen, author of The Innovator’s Dilemma, underscores this point when he encourages innovators to understand the jobs a customer needs to get done. When Apple launched its ill-fated Newton device, no one understood what problem it was supposed to solve. Later, when Apple launched the iPhone we all understood that this was the way to carry one digital device instead of a separate phone, music player, and organizer.