The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype.
Yes, social tools allow us to do things entirely differently–but how do you really capitalize on that? In “11 Rules for Creating Value in the Social Era,” the newest in Harvard Business Review‘s line of digital books (HBR Singles), social strategist and insightful blogger Nilofer Merchant argues that “social” is much more than “media.” Smart companies are letting social become the backbone of their business models, increasing their speed and flexibility by pursuing openness and fluidity. These organizations don’t operate like the powerful “800-pound gorillas” of yesteryear–but instead act more like a herd of 800 gazelles, moving together across a savannah, outrunning the competition.
This ebook offers new rules for creating value, leading, and innovating in our rapidly changing world. These social era rules are both provocative and grounded in reality–they cover thorny challenges like forsaking hierarchy and control for collaboration; getting the most out of all talent; allowing your customers to become co-creators in your organization; inspiring employees through purpose in a world where money alone no longer wields that power; and soliciting community investment in an idea so that it can take hold and grow.
The strategies of the Industrial Era–or even the Information Age–will not be enough for the Social Era. Read “11 Rules for Creating Value in the Social Era” to get ready to meet the challenges of this new age and thrive. HBR Singles provide brief yet potent business ideas for today’s thinking professional. They are available digitally at HBR.org and through the Kindle Store, the iBookstore, and other ebooksellers.
“A rare combination: strategic, well researched, and actionable. Nilofer Merchant helps executives see what’s at stake in the connection economy.” — Seth Godin, author, “Meatball Sundae: Is Your Marketing Out of Sync?”
“Traditional strategy is dead. But do not fear–Nilofer Merchant shows how your organization can thrive with the new rules of the Social Era. Buy yourself a copy–and one for every member of your board.” — Charlene Li, founder, Altimeter Group; author, “Open Leadership: How Social Technology Can Transform the Way You Lead;” and coauthor, “Groundswell.”